Social media maven Julieanna Goddard, professionally known as YesJulz, began her career in the hot scene of Miami Florida. Her creative mindset and hard work ethic has created the infamous business motto of #NEVERNOTWORKING, which perfectly embodies the spirit of the PUMA brand and the constant hustle of the streets.

​

Julz and PUMA began working together back in 2016 when she appeared in the PUMA Suede Campaign. The two then came together again for her debut capsule rightfully named NRG. The capsule truly embodies everything Julz and her personality - exuding energy from head to toe.

 

To celebrate this collaboration, Julz and PUMA donated $30,000 to Motivational Edge, a Miami-based program assisting at-risk youth through creative outlets. Through her foundation, the Little Rascals, Julz and PUMA will support programs on Motivational Edge’s new art campus opening in Miami this September.